Christians and non-Christians are often drawn to counterfeit gospels. Even those of us who have walked with the Lord for many years may be inclined to cheap imitations of the truth. Why? Because they are easy. They cost us less. And they make us popular with people whose opinions matter to us.
Yet a counterfeit gospel will always leave our souls impoverished at just the point we should be enriched. Counterfeits leave our hearts and affections for God depleted at just the time we should be overflowing with passion to share the good news with others. Counterfeits are like candy. They may be pleasant to the taste, but they leave us spiritually malnourished.
In extreme cases, a counterfeit gospel may lead to heresy, a distortion of the biblical gospel so devastating it leads straight to hell. But in most cases, counterfeit gospels represent either a dilution of the truth or a truth that is out of proportion. There may still be enough of a saving message to reconcile us to God, but the watered-down version never satisfies our longings. Nor will it empower us for service, or embolden our witness before a watching world.
Trevin Wax, Counterfeit Gospels: Rediscovering the Good News in a World of False Hope, p. 13