A few weeks ago, I asked you to participate in my first-ever readers survey. The survey was intended to help me learn a little bit more about you and how I can better serve you through this blog. Here are a few of the key content-related findings:
Post frequency: The vast majority (88.8 per cent) think the amount of content is just right.
Why it matters: This is helpful to know since it apparently means I’m not overwhelming the majority of you with daily posts. A few people suggested an increase in frequency, which I found fascinating, but because I need to sleep sometimes, I’m going to have to say no.
Most and least enjoyed content: Of the content you most enjoy, theology and Christian living articles tend to be the favorites, followed closely by “links I like” and book reviews. Of the content least enjoyed, only a handful of people responded, but of that handful, most are not fans of family-related articles and quotes.
Why it matters: This is helpful because it means that, more or less, I’m on the right track with producing content you actually want to read. That said, I do want to take seriously the “least enjoyed” responses, which is why you’ve probably noticed that I’ve reduced the number of posts sharing quotes on the weekend.
On the change I’m considering: Regarding the big change I’m considering—that is, the addition of sponsored posts—you’re overwhelmingly (76 per cent) neutral or (15 per cent) warm to the idea. But for both positions, there is a directive from you: sponsored posts need to add value and not be giant commercials.
Why it matters: I’m still mulling over the idea of sponsored posts, and I believe it is something I’d like to introduce at some point in the near future. I’ll continue to investigate what this could look like, and when I’m ready to make a decision, I’ll make an announcement.
Thanks very much to all who participated in this first survey. I’m looking forward to doing it again next year and seeing what more I can learn from you so I can better serve you. (And if you haven’t participated, you still can: the more responses I have, the better my information will be.)