Letters from San Francisco

Friday morning, we begin the journey back to London after a long, but extremely productive week in San Francisco.  We’ve had an incredible week here, learning a TON about about new trends in digital marketing, and what we’re doing and not doing well from a marketing perspective.

I’ve been inspired and greatly challenged by the dozens of terrific and creative speakers and panelists we’ve had the privilege of hearing this week, and the one message that we keep hearing from everyone, over and over again is this:

Great content is king—and context is its queen.

I think this is really valuable for everyone to remember, in whatever sphere of influence or vocation we have.

If we’re not presenting great content that fits the location, we’re not actually presenting anything of value.

From a corporate marketing perspective, I am reminded that we need to not just fire buckshot into the crowd, but actually be focusing on the people that matter most. For some of our companies, that means we need to figure out exactly who we’re targeting.

We need to do a better job of talking and listening, and not just have great execution, but great content.

From a blogging perspective, it’s an important reminder to stay focused on the “why”: Why am I blogging? Is it just to feel bright or to share something of value with others.

So, how does this affect the blog? Honestly, I hope that I can continue to apply these thoughts and improve the content of what I’m posting.

We’ll see. Thanks for reading.

Sunday Shorts (04/19)

Should you Talk About the Gospel in Every Sermon?

Piper at Desiring God:

The Gospel Coalition—Entrusted with the Gospel: Living the Vision of 2 Timothy

The Gospel Coalition’s 2009 Conference runs from this week, April 21-23, in Chicago. Speakers include D.A. Carson, Tim Keller, John Piper, Mark Driscoll and more.

If you’re unfamiliar with the Gospel Coalition, here’s a brief introduction:

[vodpod id=ExternalVideo.812512&w=425&h=350&fv=titlevar%3DIntroduction+to+The+Gospel+Coalition%26videosource%3Dhttp%3A%2F%2Fs3.amazonaws.com%2Ftgc-video%2Ftgc_about_us-high.flv%26poster%3Dhttp%3A%2F%2Fwww.thegospelcoalition.org%2Fmedia%2Fa%2Fposters%2Ftgc-intro.jpg]

And Now for Something Completely Different…

So, Compassion decided it would be a good idea to team up with Rob Bell for a Nooma video called “Corner.” It’s okay as far as Nooma goes, but it’s nothing ground-breaking.

That, and I find Bell’s glasses distracting.

(I should note that while I work in Compassion’s Canadian office, my views should not be taken as always reflective of the organization.)

I’m Leaving on a Jet Plane…

I’m off to ad:tech San Francisco until Friday, much to my excitement. I’ve never been to the left coast before, so I’m a wee bit excited. Ad:tech has a great line-up of speakers and break out sessions, and I’m looking forward to learning a lot while I’m there.

more about “The Gospel Coalition“, posted with vodpod