One of the things I really love are clever PSAs and promotional videos. There are a few reasons for this:
- In my day job, I’m doing a lot of work with video, learning what makes a great short piece that engages and compels viewers to action
- I genuinely enjoy the process of learning how these work (and writing them is a lot of fun, too!)
- The best ones always—always—make me laugh.
These are some of the best I’ve seen lately.
This is the best “Don’t be dumb around trains” PSA I’ve ever seen. And it’s dang catchy, too:
Meet Sincerely Truman:
This is a great piece from Solve Media:
Finally, this will absolutely make you want to work for Dropbox:
What are some of your favorite clever videos?