There’s a real danger to platform building, as anyone who has paid the slightest amount of attention to the scandals that routinely rock churches in North America will tell you. And it almost always winds up being a variation on the same theme: someone starts believing his or her own press.
Despite building a platform for the sake of the gospel, the platform inevitably becomes more and more about us.
And the moment that happens, we’ve already lost it. We see this when celebrity pastors hire PR firms, sure, but none of us are immune. When blog stats are lower than we’d like, or we lose follower on social media, or people simply aren’t as into us as they used to be… When it’s about us, these things destroy us. When it’s about Jesus, it doesn’t matter quite so much.